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Going digital and intangible: intangible investments effects on a company’s success
 
 
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Economics, University of Ljubljana School of Economics and Business, Slovenia
 
 
Submission date: 2023-04-19
 
 
Final revision date: 2023-07-20
 
 
Acceptance date: 2023-08-01
 
 
Publication date: 2023-09-29
 
 
Corresponding author
Eva Erjavec   

Economics, University of Ljubljana School of Economics and Business, Kardeljeva ploščad 17, 1000, Ljubljana, Slovenia
 
 
Ekonomista 2023;(3):275–294
 
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ABSTRACT
This paper empirically examines the success factors resulting from intangible capital, including computer-based information, as the main drivers of knowledge-based digital growth. The data were collected via a survey on investment in intangible capital and digital technologies. The Stata SEM package was used to estimate the model. The results show that investing in intangible capital has a positive impact on corporate success relative to the competition, and that investing in intangible assets, combined with business agility, enables rapid responses to competitive pressures and improves business performance. Companies operating in highly competitive markets, where intangible capital is a key success factor, would be well advised to focus on investing in intangibles when designing their business strategies.
FUNDING
The article was funded by the Slovenian Research and Innovation Agency, grant number P5-0128.
eISSN:2299-6184
ISSN:0013-3205